| Grandpa Switzer started making
licorice in 1888. He'd proudly push carts of his
candy along the riverfront in St. Louis, in an area
now called Laclede's Landing. The licorice he loved
had a rich, bold taste and a soft, chewy texture.
While we have added real fruit juice to the Cherry
Red, it remains the low fat food it was over 100
years ago.
While many things have changed
in the candy business since then, we think grandpa's
simple truths apply today:
• Quality name
• Better taste than the competition.
• Great value
We think candy can be a simpler
business. |
